Explora
The single app for healthier families
Personas
Personas are an essential tool to designing empathetic and client centric platforms.
This exercise was done using user research and survey results to determine who the ideal user of the platform would be. Knowing details such as job description, demographics and personal thought and feelings will help tailor the user experience for that user so they can fit it into their daily lives seamlessly and without any extra effort.
Empathy Mapping
An integral part of identifying with the customers
I isolated three use cases for the platform. These being:
-Active family looking for active adventures to have together
-Unhealthy family looking to improve their lifestyle habits to include a more healthy regime
-Young adult friend group looking to socialize and keep healthy at the same time.
User Journey
This is a tool to visually plot out the journey the user will be travelling along when interacting with your product.
This is particularly useful when trying to figure out your customers goals and pain points. The aim is to solve the users pain points. The users have a need that we are trying to fill.
Low-Fid Prototype
Lo-fid mockups are an important part of the agile process. You can quickly iterate your design to iron out the flow of the app.
The challenge with Explora was the the multiple user component of the app. While you would be able to use this app as a single user it is was primarily designed for group interaction for families and friends. This meant that groups would need to be formed and communication methods integrated into the platform.
It was decided tat single users would create profiles and then invite other users to join in on an activity during a later stage of the user journey.
Hi-Fed Wireframes
I converted the lo-fid wireframes to high fed mockups.
This enables the customer to get more of an idea as to the final look at feel of the app in a more realistic environment.
While this app is not coded and developed it was a click-through mock up to give the most realistic experience of the final product.