User Experience is a specialization of Graphic Design. In the competitive market of the digital age it is becoming increasingly more important to provide a customer centric experience to your clients. 

User Experience is compromised of user research, psychological methods and heuristics as well as consumer-centric design methodologies. 

​

This is achieved through user tests, interviews, mockups ,wireframes and information architecture. Every decision that goes into the development of a product or platform needs to be assessed for ease of use for the user.